China marketing starts with how your brand is discovered.
Test your visibility across Chinese AI engines with GEO Workspace. Connect that evidence to China social discovery, traveller journeys and clearer paths to booking or enquiry with specialist support from China Trading Desk.
Self-service Chinese AI assessment or specialist managed traveller GEO.
GEO FOR CHINA
Two ways to understand how your organisation appears in China
Choose self-service Chinese AI assessment for repeatable testing, or a specialist managed audit when the decision journey extends across traveller platforms, social search, maps and action paths.
SELF-SERVICE
GEO Workspace
China Audience GEO across major Chinese AI engines
Build structured Simplified-Chinese assessments, compare evidence across configured AI engines and identify where your organisation is visible, substituted, weakly supported or difficult to act on.
- 20-question standard assessment
- 6-engine China AI testing
- Model Only + Search Enhanced
- Evidence-linked results and reports
What’s Changing in China’s Discovery and Conversion Journey
China’s major platforms are no longer just channels for reach. They are increasingly shaping what gets seen, what gets trusted, and what gets chosen.
Shift 02
Trust is increasingly formed in-platform
Evaluation now happens inside community, creator, search, and native platform environments before users ever reach an owned destination.
Shift 03
Conversion is moving closer to content
Content, commerce, inquiry, booking, and service touchpoints are becoming more connected, reducing the distance between interest and action.
PRODUCT IN PRACTICE
From Chinese decision questions to evidence you can inspect
GEO Workspace keeps the tested question, provider response, returned sources and assessment context connected. Traveller GEO extends that evidence discipline into the wider traveller decision system.
Need evidence beyond AI? Traveller GEO extends the assessment across Chinese social search, travel platforms, maps and owned or partner action paths. Explore China Traveller GEO Concierge.
Broader China visibility, conversion and activation support
GEO is one part of the China decision journey. CTD also helps teams diagnose social visibility, remove conversion friction and build more consistent China execution.
China Social Visibility
Diagnose where brand presence appears, disappears, or underperforms across China’s key discovery touchpoints.
China Conversion Spine
Build the pathways that turn discovery into inquiry, booking, purchase, or next-step action.
China Activation Blueprint
Give teams the tools, workflows, and rollout structure needed to execute more consistently across markets or locations.
How China journeys are shifting
Discovery, trust, and action are increasingly happening inside the platform journey
China user journeys no longer separate media, trust-building, and action into clean stages. China Marketing AI helps teams see where discoverability is weak, where reassurance forms, and where next-step action starts to stall.
- Visibility now depends on more than owned channels.
- Source quality affects how confidently brands are represented.
- Action paths matter alongside discovery.
- Teams need a connected view across platforms.
Experience across hospitality, travel, destinations, retail, mobility, finance, and global brand work.
Selected Work
Examples of how CTD turns China visibility, audience and conversion questions into audits, research, platforms and operating programmes.
FAQ
Answers to common questions about the product, approach, and how it supports China-facing decisions.
What is China Marketing AI?
China Marketing AI is CTD’s China intelligence and GEO product environment for understanding how brands, destinations and organisations are discovered, evaluated and acted on across China-facing digital journeys. It combines self-service GEO tools, specialist China traveller diagnostics and broader visibility, conversion and activation services.
What is GEO Workspace?
GEO Workspace is the self-service China Audience GEO platform from ChinaMarketing.AI. It lets teams run structured Simplified-Chinese questions across configured Chinese AI engines, preserve the evidence behind each response and turn the results into repeatable assessments and reports.
What is China Traveller GEO Concierge?
China Traveller GEO Concierge is CTD’s managed specialist service for understanding how Mainland Chinese outbound travellers encounter an organisation across AI, Chinese social search, travel platforms, maps and owned or partner action paths. It extends beyond AI visibility into competitor substitution, source gaps, factual risk and traveller-action readiness.
Which should I use: GEO Workspace or China Traveller GEO?
Use GEO Workspace when you want repeatable self-service testing across Chinese AI engines. Use China Traveller GEO when the commercial question is specifically about Chinese travellers and requires broader evidence across AI, social search, travel platforms, maps and conversion paths with analyst review.
Does GEO Workspace guarantee AI rankings or recommendations?
No. GEO Workspace measures observed answers under defined questions, engines and execution conditions. It does not control external AI systems, guarantee recommendations or prove sales attribution.
What is the Free AI Visibility Snapshot?
The Free AI Visibility Snapshot is a directional China Traveller GEO entry point. It provides an initial view of blind discovery and branded readiness before a deeper managed Traveller GEO audit is considered.
Does ChinaMarketing.AI only cover AI?
No. GEO Workspace focuses on structured Chinese AI assessment and research, while China Traveller GEO can extend into Chinese social search, travel platforms, maps and owned or partner action paths. CTD also provides broader China social visibility, conversion and activation support.
How is it related to China Trading Desk?
China Marketing AI is built by China Trading Desk and draws on CTD’s China platform knowledge, research, traveller intelligence and delivery experience.
Latest Intelligence
This issue centers on two platform signals with direct operating implications. Xiaohongshu's Double 11 playbook now links curated product selection, merchant livestreaming, notes and group chat into a single conversion path, with REDone content reportedly exceeding 800 million impressions and selected merchants gaining over 800,000 followers. Separately, WeChat ecosystem training for 200-plus Hunan food and beverage firms shows local brands being onboarded into WeChat Stores, paid traffic and Channels with official support programs. Official media framing of Double 11 as a shift toward quality and everyday use, plus double-digit growth in online travel and local services, reinforces that demand is moving toward considered, service-led categories rather than pure discount volume.
Updated: 14/11/2026, 8:11:50 am GMT+8
View Full BriefXiaohongshu Closes the Loop From Content to Checkout in Double 11 Push
Xiaohongshu's Double 11 approach combined the REDone annual product selection, dedicated merchant product pools, merchant livestreaming, notes and group chat to carry promotional traffic through to transactions. REDone-related content reportedly exceeded 800 million impressions, selected merchants gained more than 800,000 followers cumulatively, and some individual products surpassed one million RMB in sales.
澎湃新闻（网易号转载）
媒体
WeChat Onboards Regional F&B Brands Into Stores, Channels and Paid Traffic
More than 200 food and beverage enterprises in Hunan participated in a WeChat ecosystem training program covering WeChat Store operations, advertising, Channels and platform incentives. The program announced three support tracks: direct product pool access to influencers, one-on-one official coaching, and assistance with store setup and paid traffic.
新湖南客户端（湖南日报）
地方官方媒体
Official Media Reframes Double 11 Around Quality and Everyday Use
CCTV's consumer program characterized this year's Double 11 as a shift away from low-price stockpiling toward products that are more usable, comfortable and higher in perceived quality, framed across new categories, new scenarios and new consumption.
央视网
官方媒体
See how your organisation appears in China’s decision journey
Start with GEO Workspace for self-service Chinese AI assessment, or talk to us about a specialist China Traveller GEO audit.