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Understand how your brand is discovered, compared, and acted on in China.

Use GEO Workspace to test how your organisation appears across major Chinese AI engines, or China Traveller GEO Concierge to examine the wider traveller decision journey across AI, social search, travel platforms, maps and action paths.

Self-service Chinese AI assessment or specialist managed traveller GEO.

GEO FOR CHINA

Two ways to understand how your organisation appears in China

Choose self-service Chinese AI assessment for repeatable testing, or a specialist managed audit when the decision journey extends across traveller platforms, social search, maps and action paths.

SELF-SERVICE

GEO Workspace

China Audience GEO across major Chinese AI engines

Build structured Simplified-Chinese assessments, compare evidence across configured AI engines and identify where your organisation is visible, substituted, weakly supported or difficult to act on.

  • 20-question standard assessment
  • 6-engine China AI testing
  • Model Only + Search Enhanced
  • Evidence-linked results and reports

SPECIALIST MANAGED SERVICE

China Traveller GEO Concierge

Chinese traveller visibility, trust and action across the wider decision journey

Assess how a destination, hotel, airport, mall, retailer, brand or travel partner appears as Mainland Chinese travellers move between AI, Chinese social search, travel platforms, maps and official or partner paths.

  • AI + Chinese social search
  • Travel platforms + maps
  • Source, factual-risk and conversion diagnosis
  • Analyst-reviewed evidence

What’s Changing in China’s Discovery and Conversion Journey

China’s major platforms are no longer just channels for reach. They are increasingly shaping what gets seen, what gets trusted, and what gets chosen.

Shift 01

Discovery is becoming summarised

Search, recommendation modules, and AI-assisted answers are compressing how users compare brands, products, and destinations.

Shift 02

Trust is increasingly formed in-platform

Evaluation now happens inside community, creator, search, and native platform environments before users ever reach an owned destination.

Shift 03

Conversion is moving closer to content

Content, commerce, inquiry, booking, and service touchpoints are becoming more connected, reducing the distance between interest and action.

PRODUCT IN PRACTICE

From Chinese decision questions to evidence you can inspect

GEO Workspace keeps the tested question, provider response, returned sources and assessment context connected. Traveller GEO extends that evidence discipline into the wider traveller decision system.

GEO Workspace evidence view comparing captured Simplified-Chinese answers and returned sources from multiple Chinese AI engines
Evidence views preserve the answers and returned sources behind the analysis.
GEO Workspace assessment results showing measured signals, evidence-led readout and recommended actions
Results bring the evidence-led readout and recommended actions into one view.

Need evidence beyond AI? Traveller GEO extends the assessment across Chinese social search, travel platforms, maps and owned or partner action paths. Explore China Traveller GEO Concierge.

Broader China visibility, conversion and activation support

GEO is one part of the China decision journey. CTD also helps teams diagnose social visibility, remove conversion friction and build more consistent China execution.

China Social Visibility

Diagnose where brand presence appears, disappears, or underperforms across China’s key discovery touchpoints.

Learn more

China Conversion Spine

Build the pathways that turn discovery into inquiry, booking, purchase, or next-step action.

Learn more

China Activation Blueprint

Give teams the tools, workflows, and rollout structure needed to execute more consistently across markets or locations.

Learn more

How China journeys are shifting

Discovery, trust, and action are increasingly happening inside the platform journey

China user journeys no longer separate media, trust-building, and action into clean stages. China Marketing AI helps teams see where discoverability is weak, where reassurance forms, and where next-step action starts to stall.

  • Visibility now depends on more than owned channels.
  • Source quality affects how confidently brands are represented.
  • Action paths matter alongside discovery.
  • Teams need a connected view across platforms.

Experience across hospitality, travel, destinations, retail, mobility, finance, and global brand work.

Selected Work

Examples of how CTD turns China visibility, audience and conversion questions into audits, research, platforms and operating programmes.

Luxury

AI Visibility Strategy for a Global Luxury Brand

Used a signal-led visibility framework to diagnose discoverability gaps across RED, Douyin, and AI search surfaces, identifying conversion bottlenecks across brand, product, and intent-driven demand.

Reducing visibility gaps in high-value demand moments

Global luxury group operating across Europe and APAC

Destination

Survey Intelligence Dashboard for a Destination Marketing Organisation

Transformed recurring China traveller research and platform signals into a live intelligence dashboard, enabling audience monitoring and campaign planning.

Improving decision speed and cross-team alignment

National tourism organisation targeting China outbound growth

Platform strategy

China Platform Strategy Program for an International Brand

Designed a China platform operating model across RED, Douyin, and WeChat, covering account setup, content systems, and execution governance.

Creating operational consistency across markets

Multi-market brand scaling China digital operations

FAQ

Answers to common questions about the product, approach, and how it supports China-facing decisions.

What is China Marketing AI?

China Marketing AI is CTD’s China intelligence and GEO product environment for understanding how brands, destinations and organisations are discovered, evaluated and acted on across China-facing digital journeys. It combines self-service GEO tools, specialist China traveller diagnostics and broader visibility, conversion and activation services.

What is GEO Workspace?

GEO Workspace is the self-service China Audience GEO platform from ChinaMarketing.AI. It lets teams run structured Simplified-Chinese questions across configured Chinese AI engines, preserve the evidence behind each response and turn the results into repeatable assessments and reports.

What is China Traveller GEO Concierge?

China Traveller GEO Concierge is CTD’s managed specialist service for understanding how Mainland Chinese outbound travellers encounter an organisation across AI, Chinese social search, travel platforms, maps and owned or partner action paths. It extends beyond AI visibility into competitor substitution, source gaps, factual risk and traveller-action readiness.

Which should I use: GEO Workspace or China Traveller GEO?

Use GEO Workspace when you want repeatable self-service testing across Chinese AI engines. Use China Traveller GEO when the commercial question is specifically about Chinese travellers and requires broader evidence across AI, social search, travel platforms, maps and conversion paths with analyst review.

Does GEO Workspace guarantee AI rankings or recommendations?

No. GEO Workspace measures observed answers under defined questions, engines and execution conditions. It does not control external AI systems, guarantee recommendations or prove sales attribution.

What is the Free AI Visibility Snapshot?

The Free AI Visibility Snapshot is a directional China Traveller GEO entry point. It provides an initial view of blind discovery and branded readiness before a deeper managed Traveller GEO audit is considered.

Does ChinaMarketing.AI only cover AI?

No. GEO Workspace focuses on structured Chinese AI assessment and research, while China Traveller GEO can extend into Chinese social search, travel platforms, maps and owned or partner action paths. CTD also provides broader China social visibility, conversion and activation support.

How is it related to China Trading Desk?

China Marketing AI is built by China Trading Desk and draws on CTD’s China platform knowledge, research, traveller intelligence and delivery experience.

Latest Intelligence

This week's key signals come from platform policy and product updates that directly affect how brands acquire, convert, and retain customers in China. WeChat Pay's full opening of its Brand Operations Platform gives brands new post-payment touchpoints and unified precision marketing tools. Douyin e-commerce's draft revision of its commission-free policy for product cards signals a continued push to lower merchant costs while enforcing compliance. Xiaohongshu's LINK partner conference reveals a strategic shift in agency evaluation toward content trust and long-term operations, with AI creation becoming a core capability. Tencent Ads 3.0 unifies WeChat ecosystem data and adds AIGC creative tools, streamlining cross-placement campaigns. These changes collectively demand that brands and their agencies adapt to a more integrated, trust-oriented, and operationally rigorous environment.

Updated: 22/09/2026, 8:09:22 am GMT+8

View Full Brief
Platform Policynew

WeChat Pay Opens Brand Operations Platform to All Brands, Enabling Post-Payment Marketing and User Retention

WeChat Pay's Brand Operations Platform is now fully available to all brands, offering four core capabilities: business compass for user insights, unified precision marketing system, post-payment scenario touchpoints, and campaign performance review. It supports churn recall, new customer conversion, and frequency increase for low-frequency users, aiming to improve marketing ROI.

微信支付官方

官方平台公告

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Platform Policynew

Douyin E-commerce Proposes 2026 Commission Rebate Policy: Low Base Fees, Task-Based Rebates, Strict Compliance

Douyin e-commerce is soliciting feedback on its 2026 product card commission-free policy revision. Merchants completing monthly tasks can get technical service fee rebates, with domestic goods retaining only 0.6% and cross-border goods 1% base service fee. Violating merchants will lose rebate eligibility.

抖音电商学习中心

官方平台公告

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Platform Strategyrecent

Xiaohongshu Shifts Agency Evaluation Criteria: Trust, Long-Term Operations, and AI Creation Over Pure Volume

At the 2026 Xiaohongshu LINK Creative Partner Conference, the platform outlined three trends: content trustification, creation intelligence, and long-term operations. Agency selection criteria now emphasize content ecosystem understanding, user trust management, and long-term service value, rather than just traffic or ad spend. AI creation capability is also a core evaluation dimension.

数英网

行业媒体报道

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See how your organisation appears in China’s decision journey

Start with GEO Workspace for self-service Chinese AI assessment, or talk to us about a specialist China Traveller GEO audit.