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Frequently Asked Questions

Answers to common questions about China Marketing AI, our solutions, pricing, and how we help brands succeed in China's digital ecosystem.

General

What is China Marketing AI?

China Marketing AI is CTD’s intelligence product for making sharper China-facing decisions across discovery, visibility, conversion, and execution.

Who is it for?

It is built for brands, agencies, destination marketers, hospitality and retail teams, and strategy or insights teams making China-facing decisions.

How is it different from a general AI chatbot?

It is not a general-purpose AI assistant. It is designed around the realities of China marketing, including platform behaviour, audience intent, visibility gaps, conversion friction, and rollout models that are specific to China-facing growth.

How is it different from a dashboard?

Dashboards typically show what happened. China Marketing AI is built to help teams interpret what is changing, where visibility or conversion is breaking down, and what to do next.

What kind of questions can it support?

It can support questions related to China platform strategy, audience behaviour, AI-mediated discovery, social visibility, conversion design, content readiness, and rollout planning across RED, Douyin, WeChat, search, and other China-facing touchpoints.

Which platforms does it focus on?

Its core logic reflects how China journeys actually work: Xiaohongshu / RED supports discovery and shortlist behaviour, Douyin builds desire and proof at scale, and WeChat helps users decide, message, book, and get support.

How does China Marketing AI connect visibility to conversion?

The product is built around the idea that visibility alone is not enough. It helps teams understand where discovery is happening, where friction is blocking action, and how to create clearer paths from content to booking, inquiry, appointment, purchase, or service.

How is it related to China Trading Desk?

China Marketing AI is built by China Trading Desk and reflects CTD’s research, platform expertise, and delivery frameworks for helping brands navigate China’s digital ecosystem.

About the Product

What is China Marketing AI?

China Marketing AI is CTD's intelligence product for understanding where visibility breaks down, where conversion friction appears, and what teams should prioritise next across China's digital journey.

How is China Marketing AI related to China Trading Desk?

It is built by China Trading Desk and shaped by CTD's research, China platform expertise, and execution experience.

What makes China Marketing AI different from a dashboard?

Dashboards show what happened. China Marketing AI is designed to diagnose where problems sit, clarify what matters, and give teams outputs they can actually use.

How does it connect to the current solutions?

The current solutions translate the product into practical modules focused on visibility, conversion, and activation, giving teams clear entry points depending on where the immediate problem sits.

Pricing

Who is this pricing designed for?

The pricing is designed for brand, strategy, regional marketing, and leadership teams that need clearer visibility into how they show up across China’s discovery ecosystem and what to prioritise next.

When is the $499 Automated Diagnostic the right choice?

It is the right starting point when you need a fast, structured diagnostic with practical recommendations, but you do not yet need live market evidence, owned-channel review, or bespoke strategic interpretation.

Why does the Market Intelligence tier cost more?

Because it adds current market evidence, live conversation signals, and stronger local-language interpretation, which makes the output more defensible than a purely automated diagnostic built only from structured inputs.

How is the Owned Channel + Market Intelligence tier different?

It adds analysis of your official China-facing channels, including account presence, content and service readiness, discoverability support, and whether your owned infrastructure helps or weakens conversion once demand appears.

What makes the bespoke tier advisory rather than just a larger report?

The bespoke tier is built around your business questions, market priorities, and stakeholder needs. It adds tailored framing, deeper synthesis, executive-ready recommendations, and optional workshop or readout support.

Still have questions?

Get in touch with our team

If your question isn't covered above, we'd be happy to help you find the right answer for your China-facing priorities.