Influencer Marketing Benchmarks | Chinese Influencer Pricing & Performance

Understanding influencer tiers and their respective strengths. **Follower Count Tiers** *Nano Influencers (1K-10K followers)* - Engagement rate: 8-12% - Audience trust: Very high - Cost per post: ¥500-3,000 - Best for: Niche targeting, authenticity *Micro Influencers (10K-100K followers)* - Engagement rate: 5-8% - Audience trust: High - Cost per post: ¥3,000-20,000 - Best for: Balanced reach and engagement *Macro Influencers (100K-1M followers)* - Engagement rate: 3-5% - Audience trust: Moderate - Cost per post: ¥20,000-100,000 - Best for: Brand awareness, reach *Mega Influencers (1M+ followers)* - Engagement rate: 1-3% - Audience trust: Variable - Cost per post: ¥100,000-500,000+ - Best for: Mass awareness, credibility

Typical performance metrics for influencer campaigns. **Engagement by Campaign Type** *Sponsored Posts* - Average engagement: 4.2% - Click-through rate: 1.8% - Conversion rate: 0.6% - ROI: 3.2x average *Product Reviews* - Average engagement: 6.8% - Click-through rate: 2.4% - Conversion rate: 1.2% - ROI: 4.8x average *Giveaways/Contests* - Average engagement: 12.4% - Click-through rate: 3.2% - Conversion rate: 0.8% - ROI: 2.1x average (lower quality leads) *Takeovers* - Average engagement: 5.6% - Click-through rate: 2.1% - Conversion rate: 0.9% - ROI: 3.8x average *Long-term Partnerships* - Average engagement: 7.2% (increases over time) - Click-through rate: 2.8% - Conversion rate: 1.4% - ROI: 5.6x average

Current market rates for influencer partnerships on Chinese platforms. **Cost Per Post by Platform** *Xiaohongshu* - Nano: ¥800-2,500 - Micro: ¥5,000-15,000 - Macro: ¥25,000-80,000 - Mega: ¥150,000-400,000 *Douyin* - Nano: ¥1,000-3,000 - Micro: ¥6,000-20,000 - Macro: ¥30,000-100,000 - Mega: ¥200,000-600,000 *WeChat* - Nano: ¥600-2,000 - Micro: ¥4,000-12,000 - Macro: ¥20,000-60,000 - Mega: ¥100,000-300,000 **Additional Costs** - Usage rights: +30-50% of base fee - Exclusivity (30 days): +50-100% - Whitelisting/paid amplification: +20-40% - Content revision rounds: Included (1-2 rounds)