Video Performance Benchmarks | Douyin & Xiaohongshu Video Metrics

Video completion rate is a critical metric for algorithmic distribution. **Average Completion Rates by Length** *Short Videos (Under 15 seconds)* - Douyin: 68% average completion rate - Xiaohongshu: 62% average completion rate - Excellent: >80% - Good: 60-80% - Needs improvement: <60% *Medium Videos (15-30 seconds)* - Douyin: 52% average completion rate - Xiaohongshu: 48% average completion rate - Excellent: >65% - Good: 45-65% - Needs improvement: <45% *Long Videos (30-60 seconds)* - Douyin: 38% average completion rate - Xiaohongshu: 35% average completion rate - Excellent: >50% - Good: 35-50% - Needs improvement: <35% *Extended Videos (60+ seconds)* - Douyin: 22% average completion rate - Xiaohongshu: 20% average completion rate - Only recommended for highly engaging content - Requires strong hook in first 3 seconds

Different video formats generate varying levels of engagement. **Video Format Performance** *Tutorial/How-To Videos* - Average engagement: 5.8% - Share rate: 3.2% - Save rate: 8.4% - Best length: 30-45 seconds *Product Showcase* - Average engagement: 4.2% - Share rate: 2.1% - Save rate: 5.6% - Best length: 15-30 seconds *Behind-the-Scenes* - Average engagement: 6.4% - Share rate: 3.8% - Save rate: 4.2% - Best length: 20-40 seconds *User-Generated Content Reposts* - Average engagement: 7.1% - Share rate: 4.5% - Save rate: 3.8% - Best length: 15-30 seconds *Trending Challenge Participation* - Average engagement: 8.2% - Share rate: 5.2% - Save rate: 2.9% - Best length: 15-25 seconds

Production quality affects performance differently across content types. **Quality vs. Authenticity Balance** *High Production Value* - Best for: Product launches, brand films - Engagement impact: +15% for luxury, -5% for casual - Cost: ¥10,000-50,000 per video - Frequency: 1-2 per month *Medium Production* - Best for: Regular content, tutorials - Engagement impact: Baseline - Cost: ¥3,000-10,000 per video - Frequency: 2-4 per month *Raw/Authentic* - Best for: Behind-the-scenes, UGC-style - Engagement impact: +20% for relatable content - Cost: ¥500-2,000 per video - Frequency: 4-8 per month **Key Insight**: Authenticity often outperforms polish for everyday content. Reserve high production for key moments.