Tourism Northern Territory
Drive awareness to explore Tourism NT website.
Higher Banner Ads CTR
46%
Higher Video Ads CTR
250%
Real results from real clients. Explore detailed case studies showing how brands achieve measurable success in Chinese social media marketing.
81
Case Studies
17
Industries
58
Platforms
¥50M+
Revenue Generated
Drive awareness to explore Tourism NT website.
Higher Banner Ads CTR
46%
Higher Video Ads CTR
250%
Promote the latest tourist attraction - Magical Shores
Lower CPM vs. estimate
23%
Lower CPC vs estimate
15%
Increase brand awareness of INSEAD business school in China
Lower CPM
37%
More Clicks
12%
Promote Sentosa brand awareness
Lower in CPM
8%
Higher in ad exposure
10%
Drive awareness for new launch - Grand Victoria Hong Kong using WeChat Content SEO
Search result position
#1
Top 10 search result
10
Week to become top result
1
Awareness for reopening of boutique at Starhill KL
Average CTR
2.5%
More clicks
8%
To promote AMEX credit card
CTR 50% above benchmark
3.75%
Brand awareness of the safety measures post covid
More clicks
83%
Above target
75%
Average CTR
1.1%
Promote Sales of new product
Landing rate
30%
Conversion rate
1%
Promote Hyatt Properties across Asia Pacific
More impressions
20%
Lower CPC
7%
Increase brand awareness for Anantara hotels
More impression
62%
Lower CPC
22%
Promote RIMOWA to Chinese in the United States
CTR 273% incremental from the target
5.60%
Reduction in cost per interaction
14X
Reduction in cost per follower
5X
Increase awareness of newly launched Gucci Bloom amongst Chinese travellers in Australia
Lower CPM
20%
Additional Clicks
25%
Promote Chaumet Joséphine & Bee My Love range of products
More clicks
16%
Overall CTR 31% above target
3.6%
Increase awareness of education programs in China using WeChat
CTR above target
19%
More clicks
20%
Singapore Airlines was bidding farewell to their SilkAir brand
Above benchmark for CTR
23%
Highest CTR
4.7%
Promote Singapore to China business sectors
CTR 85% above target
0.78%
More ad exposure
38%
Promote Grab to Chinese travellers with confirmed bookings to Singapore & Malaysia
Higher than planned clicks
5.37%
Surpassing the benchmark by 110.5%
4.21%
Android landing rate above 60%
60%
Promote CELINE to in-market travellers and Chinese residents in Australia
Lower in CPM cost
9.4%
Higher in CTR
61%
Promote HSBC to HNWI Chinese in Singapore
CTR Above Target
56%
Million Impression
1.2
Promote multiple Citrix solutions
Lower CPM
25%
High Clicks
30%
Promote CELINE to in-market travellers and Chinese residents in Australia
CTR 180% above target
5.61%
Reduction in CPC cost
64%
Higher in clicks
280%
Increase brand awareness amongst Chinese expats in Singapore
CTR
4.72%
Above Benchmark
136%
More clicks
11%
Court discerning tourist with business class promotions & gastronomical spread
More clicks vs. estimate
30%
Lower CPM vs. estimate
8%
Lower CPC vs. estimate
26%
Promote Chaumet Joséphine range of products
CTR 102% above target
6.06%
To promote DoubleTree Hilton Osaka Castle opening
CTR 40% above benchmark
4.2%
Drive higher app downloads & sales via controlled A/B testing
Increase in app download vs. control group
4X
Bookings vs. control group
3X
Promote the latest tourist attraction - Thomas Dambo
Higher in exposure
11%
More clicks
16%
Increase brand awareness for Minor hotels
More Clicks
46%
Above target CTR
600%
To promote Grand Hyatt Singapore hotel opening
CTR 59% above benchmark
4.77%
Promote UOB Infinity services to corporate clients
Higher than planned impressions
6.01%
Overall CTR
5.09%
Increase Brand Awareness Amongst Chinese Expats
Click through rate
4.9%
More clicks
11%
Lead Generation for School Enrolment
Reduction in CPA cost
74%
Click through rate
1.54%
Increase brand awareness for Anantara hotels
More Clicks
40%
Above target CTR
500%
Drive awareness to explore Abu Dhabi website.
More clicks
7%
CTR higher than benchmark
26%
To drive hotel bookings for Marriott Maldives properties
CTR 174% incremental from the target
1.37%
Increase YoY in booking
63%
Increase in online traffic
30%
Increase awareness & drive sign-ups
Increase in Sign-ups vs. estimate
92%
More clicks vs estimate
20%
Lower CPM vs estimate
30%
Promote Loreal to Chinese expats in the Philippines
Lower CPC
10%
Higher Clicks
9%
Increase awareness for new product launch in China
Above target CTR
68%
Best performing media
2.81%
Lamer Increases Sales Through CDF E-Commerce Mini-Program
Increase in Sales Volume
5X
Increase in Impression
200%
Increase in Clicks
300%
Gain leads for luxury real estate & cyprus immigration
Total new leads generated
90
More clicks vs. planned
20%
Lower CPM rate
50%
Promote new store opening in Guangdong & Macau
Additional Clicks
17%
Higher CTR
68%
Promote Luxury shops to Chinese Expats in UAE
Additional Clicks
30%
Higher CTR
76%
Increase brand awareness for Newport World Resorts hotels
More clicks
40%
Above target CTR
81%
Create Awareness among Chinese Tourist & visit the mall
More clicks vs. estimate
20%
Lower CPM rate vs. estimate
25%
Promote Hennessy Paradis
Higher in clicks
5%
CTR
4.57%
Promote new app by JTB - Japan Trip Navigator
Installs
8,128
Lower CPC
33%
Drive special offer through niche targeting during the holiday season
Higher retention of target audience vs. similar previous campaign
6X
Higher clicks vs. estimate
44%
Lower CPM rate
20%
Increase awareness of promotions to Chinese expats
CTR above target
315%
More clicks
8%
To promote MAG through KOC in Xiaohongshu
View Through Rate
11.9%
Interactions based on 15 posts
2,550
Promote HSBC to affluent & business travellers (inbound to China) and Chinese outbound travellers
Increase in ad exposure
35%
Overall CTR is 301% higher than the benchmark
2.81%
Promote Chaumet Bee My Love range of products
CTR
4.5%
Higher clicks
12%
Promote the latest luxury collection - Imperial Avenue
Results vs expectation
3X
Total Leads generated
39
Lower CPC rate
30%
To promote Bvlgari Diva series
Higher in ad exposure
21%
CTR
1.31%
VTR
69%
Drive online sales of tickets for the airline
Lower CPM vs. estimate
30%
Lower CPC vs. estimate
18%
To drive sign-up for GIIS programmes
Reduction in acquisition cost
35%
CTR
1.54%
Increase booking from China during off-peak season
Higher Conversion Vs Expected
5%
Higher Clicks
60%
Lower CPM
20%
To promote MAG to in-trip travellers
CTR
2.39%
Promote Chaumet Liens Collection
More clicks
8%
CTR higher than benchmark
44%
Promote latest Macau attraction to Chinese in Guangdong Province
Higher Exposure
13%
More Clicks
15%
Increase brand awareness for Newport World Resorts hotels
More clicks
53%
Above target CTR
42%
Increase the brand awareness of Epsom College in China via Baidu
More impression
117%
More clicks
42%
Competing against another popular Chinese DSP, we were able to provide exceptions results
Increase compared to the previous campaign
15%
ROAS
2.5
Vs Competing DSP ROAS
6.4X
Drive sign-ups for ESSEC MBA Program in China
Lower CPA
60%
More impression
161%
More clicks
165%
ETC was looking to attract more Chinese tourists to Germany and Flanders
More clicks
58%
Above benchmark
53%
Promote Bvlgari to Chinese in-market travellers
Clicks above target
6.90%
HK DOOH Per Passenger & 42% on-target
€0.26
SG DOOH Per Passenger & 38% on-target
€0.40
Brand awareness for Bahlsen relaunch in China
CTR above target
35%
More clicks
7%
To promote and increase brand awareness for Revvity
More ad exposure
24%
Higher in clicks
2%
Drive Voucher download by Chinese travellers in Europe
Voucher downloads
400
Click through rate
2.3%
Higher clicks
44%
Sasa increase using WeChat live-streaming
ROI
300%
Viewers
30k
Comments & Likes
>12k & 25k
Promote Awareness on Water Saving Campaign
More clicks vs. estimate
33%
Lower CPM vs. estimate
25%
Lower CPC vs. estimate
57%
Promote McArthurGlen to Chinese expats and tourist arriving in Europe
Higher Clicks
8%
Click through rate
3.8%
Increase brand awareness for Anantara hotels
Higher in Exposure
6%
Higher in Clicks
9%
Promote Saudi Arabia as a tourism destination to Chinese
Million Reach
6.4
More Clicks
20%
Drive booking amongst football fans for FIFA 2019 in Qatar
Higher CTR for Videos
1.5%
More clicks vs. estimate
18%
Lower CPM vs. estimate
10%
Promote Sino Groups new Project St George's Mansion using content SEO
Top result for 4 keywords within 1 month
#1
Top 10 in search result for all selected keywords
10
Promote the latest Amber Park project from CDL
Higher Clicks
33%
Higher CTR
28%
Promote UOB Private Banking Services
Higher in impressions
20.62%
China CTR higher than benchmark
48%
Hong Kong CTR higher than benchmark
76%
Promote sign-up through live-streaming
Single session viewers
Over 10k
Increase in viewer retention
300%
Brand awareness for corporate gifts in China on MaiMai
CTR
4.19%
CTR Above Banchmark
279%
More clicks
19%
To promote OPPO N3 Flip and increase brand awareness of OPPO XHS OA
More in clicks
20.91%
Above target CTR
1,000%
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