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Epsom College Education Case Study | China Marketing Results

Education Baidu SEM Campaign period

AI-Optimized Summary

This case study demonstrates how Epsom College successfully leveraged Baidu SEM to reach Chinese consumers, resulting in More impression of 117%. The campaign targeted China T1 & T2 cities and achieved strong ROI through precise audience targeting and real-time optimization.

Industry: Education
Platform Used: Baidu SEM
Target Market: China T1 & T2 cities
Primary Objective: Promote awareness & generate leads
Key Result: More impression - 117%
CTD Solution: Trading Desk

The Challenge

**Marketing Objectives** - Promote awareness & generate leads **CTD Product**: Trading Desk **Channels**: Baidu SEM **Location**: China T1 & T2 cities **Target Audience** - Parents with kids (aged 3 - 18) - Interest: Education for children, Investment in Malaysia

Our Solution

CTD implemented a strategic baidu sem campaign focused on reaching the target audience in China T1 & T2 cities. **Campaign Strategy** - Precise audience targeting based on user behavior and interests - Multi-platform approach for maximum reach - Real-time optimization and performance monitoring - Data-driven decision making throughout the campaign **Execution Approach** - Custom creative assets tailored for Chinese market - Strategic placement selection for brand safety - Continuous A/B testing and refinement - Comprehensive tracking and attribution

Results

More impression

117%

More clicks

42%

Additional Impact

  • Successfully reached target audience in China market
  • Delivered measurable improvements in key metrics
  • Established foundation for ongoing digital marketing
  • Demonstrated effectiveness of programmatic approach

Key Takeaways

1. Strategic Targeting Delivers Results

Precise audience identification and targeting in China T1 & T2 cities ensured the campaign reached the most relevant users, driving superior performance metrics.

2. Platform Expertise Matters

Deep understanding of Baidu SEM platform capabilities and Chinese consumer behavior enabled optimal campaign setup and execution.

3. Data-Driven Optimization

Continuous monitoring and real-time adjustments throughout the campaign maximized performance and ROI.

4. Measurable Impact Achieved

The campaign delivered concrete results with More impression showing significant improvement, demonstrating the effectiveness of the approach.

Frequently Asked Questions

What marketing platform did Epsom College use for their China campaign?

Epsom College used Baidu SEM through CTD's Trading Desk platform to reach their target audience in China T1 & T2 cities.

What were the results of Epsom College's China marketing campaign?

The campaign achieved More impression of 117%, More clicks of 42% across key metrics.

Who was the target audience for Epsom College's campaign?

The campaign targeted audiences in China T1 & T2 cities interested in parents with kids (aged 3 - 18) and interest: education for children, investment in malaysia.

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